EXPLORING CONSUMER RESPONSES TO OFFICIAL ENDORSEMENT: ROLES OF CREDIBILITY AND ATTRACTIVENESS ATTRIBUTES IN LIVE STREAMING

Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming

IntroductionOfficial endorsement, distinct from celebrity, expertise, and peer endorsement, introduces a new paradigm where local government officials use online platforms, particularly live streaming, to promote local products and brands.MethodsThis study examines the influence of official endorsement on consumer responses using the source credibi

read more

LEADERSHIP DEFICIENCIES AS BARRIERS TO ORGANIZATIONAL CHANGE IN FITNESS CENTERS: A QUANTITATIVE ANALYSIS OF ADAPTATION AND GROWTH IMPEDIMENTS

Fitness centers are compelled to evolve by integrating innovative fitness modalities, adopting digital platforms, and responding to the growing demand for personalized wellness experiences.The research employed a structured questionnaire, to collect data on leadership behaviors, change management practices, and organizational outcomes.The questionn

read more

Landscape of DILI-related adverse drug reaction in China Mainland

Drug-induced liver injury (DILI) is a click here type of bizarre adverse drug reaction (ADR) damaging liver (L-ADR) which may lead to substantial hospitalizations and mortality.Due to the general low incidence, detection of L-ADR remains an unsolved public health challenge.Therefore, we used the data of 6.673 million of ADR reports from January 1st

read more

Efficacy and clinical and neuroimaging biomarkers of response of two intensive and spaced treatment protocols of theta burst magnetic stimulation in treatment resistant depression

Introduction Resistant to treatment depression (RTD) is a prevalent disease that implies functional impairment and high resources consumption.Theta Burst Transcranial Magnetic Stimulation (TBS) in dorsolateral prefrontal cortex (DLPFC) is a novel therapy that has shown experimental efficacy and as an adjuvant strategy in RTD.The implementation of T

read more